MAURO PERUCCHETTIItalian b. 1949
A sense of nostalgia permeates Perucchetti's Jelly Baby, evoking the joyful splendour of a candy shop display. Its idiom is both Pop and Minimalist, embracing the tactile shapes and electric hues of consumerist culture.
Pop Art has a rich history of being displayed as public monument, perhaps because by definition these works engage with their social context and embrace popular aesthetics. Perucchetti's Jelly Babies form part of this tradition. In 2010-11 his multi-coloured 'Jelly Baby Family' was shown at London's Marble Arch as part of Westminster Council's City of Sculpture Festival, travelling to the Courchevel Winter Pop Sculpture Festival (2011–2012), the Chelsea Flower Show, Plaza Singapora in Singapore, and outside the Louvre in Paris (2012). In 2012, Sky Arts television named it one of the world's most coveted items in their ‘Objects of Desire' series.
A version of 'Jelly Baby Family' was recently commissioned by the Bill and Melinda Gates Foundation for their The Art of Saving a Life campaign. Other examples of Perucchetti's Jelly Babies are in numerous public and private collections, including the Wellcome Trust and Gateway Foundation. Perucchetti devoted himself to making art in 2000, working first in film and later opening his own design and architectural practice. When asked why he makes art, he responded: “I wish I could be a politician to govern fairly, a religious leader to guide pragmatically and a powerful entrepreneur to serve as an example and inspiration to others, but I can't. However what I can do hopefully is create art that makes people think.”